Exponent II Branding

Exponent II is a nonprofit organization focused on supporting and amplifying the voices of Latter Day Saint women and minorities. The organization needed a refreshed identity that better reflected its evolving role and created a more cohesive presence across digital and editorial platforms.

The guiding insight behind the rebrand was the idea of visibility through strength in community—creating a system that felt both thoughtful and resilient, while honoring the diverse perspectives within the organization.

We developed a flexible identity system built around clear typography, a refined color palette, and a modular design approach that allowed content to feel both consistent and adaptable across platforms. The system was designed to support everything from editorial storytelling to digital communications.

The new identity was rolled out across print, web, and social touchpoints, helping unify the organization’s voice and strengthen its overall brand presence.