Loveless Greetings

Loveless Greetings was a guerrilla Valentine’s Day campaign created for Chrysalis to expose the language of domestic violence through irony and contrast.

We designed a series of Valentine’s cards that appeared sweet and familiar at first glance, but revealed real phrases commonly heard in abusive relationships. By placing harmful language inside a traditionally romantic format, the work challenged viewers to reconsider what can be disguised as love.

The physical cards were paired with a shareable digital e-vite to extend reach and encourage conversation online, reframing Valentine’s Day as an opportunity to recognize unhealthy relationship dynamics and promote awareness and support.