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Advertising art director with 10+ years of design experience, a strategic brain, and a soft spot for unexpected ideas.

Abigail
Parsons
Senior
Art Director

Way to Quit offers free and confidential tools to help you quit nicotine, always available 24/7 and proven to help you succeed.
To encourage smokers to quit, we created a social and digital campaign that spoke to our target audience (30+ years of age smokers) using nostalgic 80's video game graphics and language. This campaign was not originally in the scope of the year but the client loved the idea so much they found room in their budget.

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