Hi!

 

I’m Abigail. I'm an advertising art director with 10+ years of design experience and 6+ years leading creative and art direction across integrated campaigns. I’m a BYU Ad Lab graduate with a minor in Graphic Design and Art History, which means I care deeply about both why the work exists and how it shows up in the world.

 

I’ve led projects for healthcare, tourism, government entities, and brand-building initiatives—often in high-visibility, high-stakes environments where clarity and craft matter. I thrive at the intersection of strategy and execution, turning complex briefs into smart, unexpected creative that actually works. For me, art direction is problem-solving with taste: understanding the audience, pushing past the obvious, and building ideas that hold together from concept to final detail.

 

When I’m not directing or designing, I’m usually outside snowboarding or mountain biking, traveling, attending concerts, reading, or cozy gaming. I firmly believe the best ideas come from living a full life outside the work. 

 

I’m fueled by concerts, curiosity, a Diet Dr Pepper with lemon, and my dog—named after the rooster on Seinfeld, which feels important to disclose upfront.