Loveless Greetings was a guerrilla Valentine’s Day campaign for Chrysalis that used irony to expose the language of domestic violence. We designed Valentine’s cards featuring real phrases commonly heard in abusive relationships—packaged in sweet, familiar designs that mirrored traditional love notes.

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The unexpected contrast invited viewers to pause, reflect, and question what we accept as “normal” in relationships. Physical cards were paired with a shareable digital e-vite to extend reach and spark conversation online. The campaign reframed Valentine’s Day as a moment to recognize unhealthy love—and promote awareness and support.